Every elections see new ideas emerging in the way candidates connect with the masses.
This time too is no different.
If we compare the 2014 campaign to the 2019 campaign there are subtle differences between the BJP campaigns.
2014 was more about introducing modi to the masses. Use of technology, leveraging old hands within BJP to supplement his credentials, and Mr Modi's unrelenting hard work and request for support to general populace felt from the heart and people reeling from inaction and ineptitude gave Mr Modi a resounding chance to perform.
This time we see the campaign completely centered around their biggest mascot himself. It's a big risk for Mr Modi, because if he fails it's all on him. He has employed traditional with the digital. Town hall formats, direct issue based conversations and relentless last mile campaign are the tools this time.
Congress on the other hand has changed the approach. They realised that Mr Rahul Gandhi is no match for Mr Modi in traditional speeches. So we see him using more direct engagement platforms in colleges etc. to connect with youth. Ms priyanka Gandhi who is a more natural speaker and gets instant connect with grassroots people wherever she goes is employing her charms to connect with voters around her.
One thing is clear, whether Congress wins this time or not, she is someone who will bounce back when her time comes. Her easygoing speaking, ability to deliver hard punches in a soft voice are definitely reassuring to the voters she meets. In today's campaign in Assam the way she connected with crowd and put full support on the local candidate is quite different from how Mr Modi is dealing with his campaign. To my mind this will pay off for Congress in time to come and it will be interesting to see how things pan out.
The way things are going time isn't far when all major candidates will have to come for open debates in the format used in America and some other western countries.
It'll definitely be an interesting watch to see Mr Modi and Mr Gandhi take on each other in such a format, not to mention the mahgathbandhan leaders like Ms Banerjee, mr akhilesh yadav and others.
As marketing gets slicker in poll campaigns voters need to become smarter to shift through the makeup and realise the real picture to make an informed choice.
Well written with a good sense of observation. However the real problems of this country are Makaan, education and healthcare. While debates and personalities will also play an inportaim part. If feel that
ReplyDeletewhoever cracks that code will rule for years to come.
So far I think BJP and AAP have been focusing on this model and ensuring there are no leaks.
How far will they go, only time will tell.