Thursday, September 5, 2019

BJP's bungled economic actions


Amid all the cry of wrong policies of the current NDA government, during my interaction with industry participants across the spectrum of automotive, plastics, paints etc, following came out :

BJP's policies were well intentioned, but the implementation has been botched. Let's look at each of main actions :
A. GST - while the aim was to get everyone on. Board and with that they cleared off on multiple rates and complex structures, the rules made have had serious repercussions by faulty drafting of initial laws. This has happened largely as they wanted to ensure law has to be iron tight and should not leave room for businesses for any wrongdoing. In this quest, they forgot to differentiate between bona fide  and mala fide acts. This created such wrong rules that its opened a pandora box of legal cases going forward. While they have reacted now, it's late and has already caused huge loss.

B. I was surprised to understand from some companies which import paints from other countries,  that they get full input credit for all goods that they import and sell and hence they dont need to setup a manufacturing plant at all !

C. Safety regulations, environmental regulations are all being done together and too fast. This has pushed up acquisition cost. But bigger issue is the hard stop mandated by the SC which has created the current gloom and doom in the industry.  If the supreme court can be petitioned to review this rule, and allow for registration of stock available at dealerships on 31 march 2020, then the current situation will suddenly turn towards a virtuous cycle like earlier times of BS changes as customers would like to take benefit of price difference. But currently they are only waiting for the bloothbath which they feel is expected in Q4.

D. Now look at the decision on single use plastics. Thousands of plastic units manufacturing such goods across the country are suddenly in a spot as they dont know what to do. Few years back the government allowed plastic bags (Leno bags/woven sacks) for all FVI requirements removing jute. Food packaging etc also got huge investments in plastics. Now suddenly the government wants to get rid of same. What are these manufacturers going to do ? They stop all investments and start saving for the bad times to come !
Imagine 100,000 units stopping all investments !!

E. Quest for transparency and tax collections has increased harassment hugely on businessmen. Most businesses I know have decided not to open any more companies given the compliance required ( they have increased 100 times from before ) and also they have decided try and reduce the work they were planning earlier. I hardly hear people talk about growing beyond the current planned and auctioned investments. The jewellery sector has been hardest hit in this regard.

F. Closure of large companies like Jet airways, persecution of people like Vijay mallya inspite of his repeated public offer of full settlements, have caused a huge lack of confidence and distrust between industry and government.

To my mind government can still correct the situation at this time to save a large number of remaining jobs, if it genuinely acknowledges the real issues in the economy.

Some suggested actions are :

1. GST refund RTGS in next 7 days
2. FEAR from businesses needs to be removed
3. Compliance relief so that people can focus on increasing business
4. Cash movement relief - bank withdrawals, no TDS.
5. TCS bracket to be increased to 20 lacs and above.
6. Consumption/modernization capex breaks to be given to corporates
7. Stopping all coercive measures on businesses for gst, IT, old cases.
8. Booster consumption package with incentives for companies
9. Bank loans rejig, RBI relaxation on questioning of banks for end use.

While some actions seem excessive, but given current state of economy, drastic measures are needed to kickstart the economy once.

When things stabilise, government can think of changing things one at a time.

Sunday, April 14, 2019

Marketing in politics today

Every elections see new ideas emerging in the way candidates connect with the masses.

This time too is no different.

If we compare the 2014 campaign to the 2019 campaign there are subtle differences between the BJP campaigns.

2014 was more about introducing modi to the masses. Use of technology, leveraging old hands within BJP to supplement his credentials, and Mr Modi's unrelenting hard work and request for support to general populace felt from the heart and people reeling from inaction and ineptitude gave Mr Modi a resounding chance to perform.

This time we see the campaign completely centered around their biggest mascot himself. It's a big risk for Mr Modi, because if he fails it's all on him. He has employed traditional with the digital. Town hall formats, direct issue based conversations and relentless last mile campaign are the tools this time.

Congress on the other hand has changed the approach. They realised that Mr Rahul Gandhi is no match for Mr Modi in traditional speeches. So we  see him using more direct engagement platforms in colleges etc. to connect with youth. Ms priyanka Gandhi who is a more natural speaker and gets instant connect with grassroots people wherever she goes is employing her charms to connect with voters around her.

One thing is clear, whether Congress wins this time or not, she is someone who will bounce back when her time comes. Her easygoing speaking, ability to deliver hard punches in a soft voice are definitely reassuring to the voters she meets. In today's campaign in Assam the way she connected with crowd and put full support on the local candidate is quite different from how Mr Modi is dealing with his campaign. To my mind this will pay off for Congress in time to come and it will be interesting to see how things pan out.

The way things are going time isn't far when all major candidates will have to come for open debates in the format used in America and some other western countries.

It'll definitely be an interesting watch to see Mr Modi and Mr Gandhi take on each other in such a format, not to mention the mahgathbandhan leaders like Ms Banerjee, mr akhilesh yadav and others.

As marketing gets slicker in poll campaigns voters need to become smarter to shift through the makeup and realise the real picture to make an informed choice.